The on-demand tech paradox: Balancing speed and spend
Capgemini's article "The on-demand tech paradox: Balancing speed and spend" explores the shift from large, upfront IT investments to flexible, consumption-based models. Cloud economics are reshaping how organizations budget, innovate, and compete. This story examines the opportunities of pay-as-you-go IT — and the challenges of balancing agility with cost control in an era where cloud is no longer optional, but essential.
What is the on-demand tech paradox?
The on-demand tech paradox refers to the challenges organizations encounter as they scale on-demand technologies to enhance agility and competitiveness. While 77% of executives believe that cloud scalability is crucial for business growth, 82% report rising expenses associated with these technologies. Issues such as decentralized spending and governance gaps can threaten profitability and performance.
How can organizations optimize their on-demand tech investments?
To optimize on-demand tech investments, organizations should adopt a cloud-smart strategy aligned with business outcomes, engineer cost-aware architectures, and expand FinOps to include all relevant technologies. Additionally, automating cost optimization with AI-driven tools and integrating sustainability into financial operations can enhance long-term efficiency.
What role does FinOps play in managing on-demand technology costs?
FinOps plays a critical role in managing costs and improving ROI for organizations leveraging on-demand technologies. While 76% of organizations have or plan to establish FinOps teams, only 2% currently cover cloud, SaaS, and Gen AI comprehensively. Expanding the scope of FinOps to include these technologies can transform it into a strategic capability that promotes cross-functional accountability and effective governance.

The on-demand tech paradox: Balancing speed and spend
published by MALA Technology Advisors
MALA Technology Advisors is a leading technology advisory service committed to empowering businesses with strategic guidance and innovative solutions to navigate the complex landscape of modern technology. With a focus on delivering tailored recommendations and actionable insights, we help organizations leverage technology to drive growth, streamline operations, and achieve their business objectives.
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Strategic Technology Consulting: Our experienced consultants work closely with clients to develop comprehensive technology strategies aligned with their business goals. From digital transformation initiatives to IT infrastructure optimization, we provide strategic guidance to drive long-term success.
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In an era defined by rapid technological advancement and digital disruption, MALA Technology Advisors stands ready to empower businesses with the insights and expertise needed to thrive in the digital age.